Avoiding TiVo - Why Not Digital Signs?

Interesting article on an attempt by the Fox Network-UK to avoid the effects of DVR's on commercials - a commercial that looks the same whether you fast-forward through it or not.

U.K. advertisements for Fox's new drama, "Brotherhood," which premieres in Britain in October, simply shows an image of Providence, R.I., where the show is set, and the program's logo.

Viewers fast-forwarding through the ad would see the image for a few seconds; those watching it normally would hear dialogue from the show in the background.

Time for digital signage, advertisers!