Digital Signage Smells

There's an interesting combination of technologies going on in New Zealand - digital signage plus the scent of raspberries.

According to an article in Stuff.co.nz, the Regency duty free shop at Auckland International Airport will show pictures of vodka company Absolut's raspberry vodka on a digital sign and, soon, as you walk past the shelves of vodka, the smell of raspberries will waft by your nostrils. This experience is based on a technology by a New Zealand company called OpenEye

"What we're getting into now is really something more than digital signage - it's more the digital experience," said OpenEye chief executive Gareth Croy. For smells, the sky is the limit. OpenEye can manufacture up to 2000 different fragrances to spray into different parts of the store at different times.