Digital Signage in the Grocery Store

Adweek reports that Nielsen Media Research has completed research on digital signage at at Pathmark and Albertson's grocery stores. Some major findings:

• 40% of shoppers are viewers of digital signs
• 68% of the shoppers surveyed said in-store messages would sway their product purchasing decisions.
• 44% of survey respondents said they would swap a product they had intended to buy for one advertised on a digital sign