Cost for Digital Signage Content

There's a good thread over at The Digital Signage Forum on the cost of creating content for digital signage.

A couple of excerpts:

If a client gives us a :30 and its a straight upload, the charge is $50.00. If the spot needs altering or editing of any type, then we charge by the hour. Our "shop rate" is $250/hour but we have a discounted rate for contract customers of $150/hour. Original production is usually quoted per job, or ball parked at the shop rate.

It sounds like you would want to negotiate hard with these guys.

Another approach:

We create content for the retail industry and can send you some examples of our work. Hourly Rate is $120, for a 15 or 30 second spot using your assets the range would be $120-$360.

This thread reminds me to make another plug for The Digital Signage Forum. I have no affiliation with the site, but find it to be a source of good information and opinion.

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